SYDNEY BREWERY

FULL OF PERSONALITY

Behind every great beer is an even better crew. From brewing and production to sales, marketing and leadership, our team brings together decades of experience, a healthy dose of personality, and a shared obsession with crafting great beer. Meet the people who keep the tanks full, the ideas flowing, and the taps pouring.

Owner & Founder

JERRY SCHWARTZ

Jerry is the visionary behind the brewery and the driving force behind its growth. A driven entrepreneur with an eye for opportunity, he's always thinking one step ahead, whether that's shaping the next big idea, refining the customer experience, or challenging the status quo. 

Known for making bold decisions and backing great people, Jerry's passion for innovation continues to inspire everything we do. When it's time to unwind, you'll usually find him enjoying a glass of our Agave Ginger Cider.

 
Chief Executive Officer

Jenny Farrell

If there's one person who knows Sydney Brewery inside and out, it's Jenny. Having been part of the journey since the brewery's earliest days, she has played a pivotal role in helping shape the business into the brand it is today. With extensive experience across the brewing, hospitality and beverage industries, Jenny leads with confidence, integrity and an unwavering commitment to excellence.

Known for her ability to balance big-picture strategy with a sharp eye for detail, Jenny is the trusted leader who keeps the business moving forward while staying true to its roots. Respected by colleagues, partners and customers alike, she's the heart of the brewery and the steady hand behind its continued success.

 
General Manager

Jenna Farrell

Jenna is the powerhouse behind Sydney Brewery's day-to-day operations. Working across production planning, brewery operations, customer partnerships and business coordination, she ensures every part of the brewery is connected and running smoothly. With a deep understanding of how the business works from the ground up, Jenna combines practical know-how with a can-do attitude that keeps the team moving forward.

 
Head of Marketing

Richard Feyn

Richard is the creative force behind Sydney Brewery's most memorable brands and campaigns. A marketer by trade and entrepreneur at heart, he founded Sydney Cider and played a pioneering role in helping shape Australia's craft cider movement. With decades of experience in branding, advertising and beverage marketing, Richard has an uncanny ability to spot opportunities, build brands and connect great products with the people who love them. 

Known for his passion, creativity and relentless drive, Richard has helped guide the growth of both Sydney Brewery and Sydney Cider through innovative marketing, bold ideas and a deep understanding of the industry. 

 
Head of Sales

Chris Ryan

Chris is the driving force behind Sydney Brewery's sales success. With years of experience in the beverage industry and an unrivalled knowledge of his territories, from Newcastle and Greater Sydney through to the ACT and regional New South Wales, he knows the market like the back of his hand. Whether it's identifying new opportunities, building strong customer relationships or growing our presence in key venues, Chris is always one step ahead.

Known for his energy, commercial instinct and deep understanding of the industry, Chris leads his team from the front and thrives on being out in the market.

 
Executive Head Brewer

Nate Holgersson

Nate is the brewing mastermind behind Sydney Brewery's ever-evolving beer lineup. Overseeing our brewing operations across the Hunter Valley, Surry Hills, Rozelle and Alexandria, he works closely with our brewing teams to ensure every batch meets the highest standards while keeping a sharp eye on what's next. From production planning and innovation to aligning new releases with market trends, Nate helps keep Sydney Brewery at the forefront of the craft beer scene.

Known for his scientific approach to brewing and endless curiosity for his craft, Nate combines technical precision with creative thinking in equal measure. Armed with an Audio Engineering degree, a passion for great beer and an impressive love of surfing, he's always fine-tuning, testing and refining. Whether he's analysing a recipe, coordinating production schedules or chasing the next big beer trend, Nate's mission is simple: keep the beers flowing and our standards high.

 
Cider Maker

Simon Thistlewood

 
Head Brewer

Tom Lea

Tom is the most experienced member of Sydney Brewery's brewing team and a cornerstone of our Hunter Valley operations. For more than eight years, he has helped shape the brewery's success through his exceptional brewing expertise, commitment to quality and passion for the craft. With a deep understanding of brewing techniques and processes, Tom has played an integral role in developing many of the beers that have become customer favourites over the years.

Known for his professionalism, loyalty and wealth of brewing knowledge, Tom was instrumental in the recent Lovedale expansion and contributed significantly to the planning and development of our new Hunter Valley facilities.

 
Senior Brewer

Danielle McDonald

Dani is the driving force and heart behind the brewhouse and creative lab at Sydney Brewery's Surry Hills Brewery.

With six years of brewing experience and a unique corporate background in human resources, she brings together people skills, technical expertise and a passion for innovation in equal measure. From overseeing daily brewing operations to developing new recipes and refining existing favourites, Dani plays a key role in ensuring every beer delivers on quality and character.

 
Head Brewer

Eddie Brown

Eddie oversees brewing operations at Sydney Brewery Alexandria, ensuring every beer meets the highest standards of quality, consistency and craftsmanship. Working across production, innovation and quality control, he plays a vital role in shaping the beers our customers know and love while continually exploring new styles, flavours and techniques that keep the brewery evolving.

Known for his methodical approach and deep understanding of the brewing process, Eddie combines technical expertise with a genuine passion for the craft.

 
Production Manager

Reece Martin

Reece is Sydney Brewery's Production Manager and a key part of our Hunter Valley operations.

Based at our Lovedale site, he is responsible for ensuring the brewery and its facilities operate to the highest standard, overseeing maintenance, equipment performance and the day-to-day technical requirements of a busy brewing operation.

Having grown within the business and developed his expertise through hands-on experience, Reece brings a practical approach and strong understanding of the brewery's operations. From coordinating maintenance programs to resolving technical challenges and supporting site improvements, he plays an important role in keeping things running smoothly.

 
Logistic Manager

Lachlan Clark

Lachlan is a key member of Sydney Brewery’s operations team and the driving force behind our logistics network. Based at our World Square logistics hub, he coordinates the movement of fresh beer across our venues and customers, ensuring every delivery arrives on time and where it’s needed.

Managing delivery schedules, wholesale orders and regional transport, Lachlan works closely with teams across the business to keep operations running smoothly. Often behind the scenes, he plays a vital role in connecting our brewery, venues and customers, helping ensure the right products are in the right place at the right time.